The goal of this video for MJT was to break the ‘country club’ stereotype often associated with golf and attract new sponsors and athletes to the tour. We set out to do this by filming our athletes not only on the golf course, but also in an urban environment to showcase the brand’s new street wear apparel, and emphasize the lifestyle aspect of the brand.
Designer, Animator, Editor
Production Company: Agency Media
Project Lead: Simon Di Lauro
DP: Lucas Maciuk